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Wednesday, May 28, 2014

Coming Soon: Nail'd It!, a Nail Art Competition Show!

Something big is on the horizon guys, and I think you are going to be very excited about it. Coming to the Oxygen Network in October is Nail'd It!, a nail art competition show! I was recently invited to LA to tour the set, meet the host and a few of the judges, and get the scoop on the upcoming show.

Read on for all the details!

First things first: what I wore
Obviously, one of the first things I had to figure out when I found out I would be touring the set of a nail art show was what I was going to wear on my own nails! I chose to go with the bright, bold approach and created this look with Orly Feel the Vibe neons.

Arriving on set
I wasn't the only one lucky enough to take this behind the scenes tour! As we all began to arrive on set, I was ecstatic to get to meet some of my favorite nail artists in person: @stephstonenails@chelseaqueen, @nail_swag@juliegbeauty, and @modnails. We got to sit in the judges chairs, watch the contestants do their thing for a bit, and had the opportunity to speak with the host and judges. There was a lot of fangirling involved in every part of the experience.

Adrienne Bailon: From nail art fan to host
You may be familiar with Adrienne Bailon from 3LW, The Cheetah Girls, her daytime talk show The Real, or her line of vegan nail polish, but did you know she is a huge fan of bold nail art herself? She was rocking some great 3D nails when we met up with her on set. Her enthusiasm for the art form really came across as she talked about what it was like to host Nail'd It.

I asked Adrienne what surprised her most about being a part of the show. She answered, "How much you could do [with nail art]. It shocked me and surprised me every time. Every episode I'd get a script and I'd be like 'No way. That's so dope.'" She added, "It is very much self expressive. [Nail art] says so much about the person."

When asked about what the competitors were like, she said, "It's surprising. Nail artists have a great network between them. They know a lot about each other, now with social media and Instagram... There's a network of them and they're just like nice people. We'll ask the competitors to tell us what they think of their competitor's nails and the girls will be like 'She did an amazing job, her lines are so clean.' It's very rare that we'll get one that's catty. ... It's all about the art for them."

Chatting with the judges
One of the best parts of the set visit, for me, was getting to meet some of the judges. Speaking with them about the show and the industry was incredible. These are people that I've looked up to for quite some time now, and I have the highest respect for what they do.

Jan Arnold, co-founder of CND, spoke about the current state of the nail industry. "We're now in this major need where we now need nailpros to satisfy the demand of the consumers. It's not just that they love color, they love nail art. Every age."

When asked about her participation in Nail'd It, Jan said, "The reason I agreed to be a judge on this show is the executive producer said, 'Our three goals: 1. We want this to be really fun. 2. We want to cast a spotlight on these amazing artists that are doing these miniature masterpieces. 3. We really want to showcase nails as a rich career.' So I was like, 'Done. Done done done.'"

Industry veteran and Essie educator Terrance Terry teared up a little as he added, "To just be a part of something that is very positive and that brings out a lot of energy... I'm happy to be a part of this."

Tune in to Nail'd It!
Nail'd It! will air on Oxygen Network in early October. Each episode will feature three competitors vying for the win and the opportunity to compete in the two episode, "battle royale" season finale (and $100,000!). I encourage you all to watch it. From what I've seen, it's going to be fantastic!

Disclosure: Travel for the set visit was provided to me by Oxygen. I was compensated to promote the show via social media, but all opinions are my own. I'd want you guys to know about this anyway! 


  1. Looks and sounds like a show I'll have to watch.

  2. This is SOOOO incredible! I am beyond excited for this, I love reality tv and now a competition show about nails?! Yes please! That is super cool they invited you to come to the set, I'm so happy for you. I will be watching for SURE!

  3. I see where you're coming from, but I don't think there's anything wrong with challenging talented individuals to do something in a specific time limit. On the contrary, I think adding intense pressure like that helps some people to create their best work! The competitors are also agreeing to participate, so they obviously don't see anything wrong with being limited by time (and by that logic, neither should I).

    I think, rather than look at it through that lens, maybe consider that it is really exciting that there is a nationally televised show in the works about nail art and highlighting nail artists. Many other areas of the beauty genre have had the TV spotlight cast on them, and now I'm glad that nails are getting the same chance. This passion of mine (and I assume yours, too) has gained so much traction that this is finally possible!

    And I can say with confidence that at least one of the challenges coming up during the season gives the competitors TONS (hours and hours) of time to complete incredibly detailed and intricate work. I think you will agree that the time amount granted gave them plenty of time to create something beautiful. :)

  4. I agree! Reality TV is one of my favorites and the work we were seeing on set was absolutely incredible. I think it really helps represent the genre as an art form.

  5. This sounds so great! A competition show I'd actually be interested in watching! I hope they post full episodes online so that I can!

  6. Oh my goodness, what an exciting opportunity for you - but I wish you were actually ON the show :) Still, I am extremely excited and can't wait to tune in to watch. Nail art is taking over the world!

  7. love that nail art is getting its own platform! Will definitely be watching :D

  8. Awww, I have been following you for years (that sounds really creepy written out like that...oh well). I just wanted to say congrats, well deserved!

  9. Love your dress in these pics! It all sounds so exciting. I also appreciate recognizing which "artist" you failed to quotes as she clearly doesn't deserve the title, unlike the rest of the amazing talent on set!

  10. I am so so so excited for this! You must have had an amazing time there. Next time you need to be a contestant and get yourself that dough!

  11. Where do I sign up?!?!

  12. This looks amazing. I hope it makes its way over to the UK. Sounds like a really fun day

  13. I can not wait to see the show, I loved seeing your previews on Instagram too. Thanks for the recap, I am green with envy that you got to visit the set, how exciting!!

  14. Such an incredible opportunity! You definitely deserve it.

  15. This is such an amazing opportunity and I'm so glad you were a part of it, Sarah! You're my nail art hero :-)

  16. Aaa! This is so exciting! I don't have cable, but I hope I can find it online somewhere. Congrats for getting the chance to be involved in this! You look so cute, great photos! I am a little amused by the photo with you and Adrienne Bailon. Did you just do your nails and didn't want to smudge them, or did you just not want to get that intimate with her? Hehe. Not trying to poke fun, it just seriously looks like what I would do if my nails were still wet. :)

  17. Haha I think that is what's known as "hover hand"... totally unintentional but my nails were completely dry. I didn't even realize I had done it until someone else pointed it out.

  18. Whoo-Hoo! Can't wait for the show, and thanks for the sneak-peek.

  19. LittleMonsterx14June 2, 2014 at 6:56 PM

    omg this is sooooo exciting!

  20. Did Oxygen give you any suggestions for how people can tune in if they don't have Cable? This sounds like SO much fun but I'd have to watch on an episode by episode basis buying them on amazon or something. Will they be available there?

  21. Let me look into it for you!

  22. Thank you! That would be lovely ^^

  23. yes oxygen shows are available on itunes in HD. sometimes they have free full episodes on their website a day after the premiere

  24. when do we get to meet the contestants?


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